Comments on: Fear in Advertising: How to Make People Buy Your Stuff By Scaring the Crap Out of Them http://www.punny.org/money/fear-in-advertising-how-to-make-people-buy-your-stuff-by-scaring-the-crap-out-of-them/ Adding a punchline to your bottom line Tue, 06 Jan 2009 11:44:31 +0000 http://wordpress.org/?v=2.6.2 By: Nick http://www.punny.org/money/fear-in-advertising-how-to-make-people-buy-your-stuff-by-scaring-the-crap-out-of-them/#comment-111676 Nick Fri, 09 Nov 2007 17:14:15 +0000 http://www.punny.org/money/fear-in-advertising-how-to-make-people-buy-your-stuff-by-scaring-the-crap-out-of-them/#comment-111676 @Pinyo: If you're only reading daily, you're hopeless! Read <i>hourly</i>! :) @Pinyo:

If you’re only reading daily, you’re hopeless! Read hourly! :)

]]> By: Pinyo http://www.punny.org/money/fear-in-advertising-how-to-make-people-buy-your-stuff-by-scaring-the-crap-out-of-them/#comment-111647 Pinyo Fri, 09 Nov 2007 15:34:23 +0000 http://www.punny.org/money/fear-in-advertising-how-to-make-people-buy-your-stuff-by-scaring-the-crap-out-of-them/#comment-111647 I hate to say it but fear works. It's one of the most primitive emotion that evoke strong response. How about this: "Read Punny Money daily, or retire broke" I hate to say it but fear works. It’s one of the most primitive emotion that evoke strong response.

How about this:

“Read Punny Money daily, or retire broke”

]]> By: Stuff Worth Reading, Because It’s the Most Lie-Filled Time of the Year | Punny Money http://www.punny.org/money/fear-in-advertising-how-to-make-people-buy-your-stuff-by-scaring-the-crap-out-of-them/#comment-111581 Stuff Worth Reading, Because It’s the Most Lie-Filled Time of the Year | Punny Money Fri, 09 Nov 2007 12:26:55 +0000 http://www.punny.org/money/fear-in-advertising-how-to-make-people-buy-your-stuff-by-scaring-the-crap-out-of-them/#comment-111581 [...] off our discussion of fear in advertising, there’s another evil publicity scheme that typically crops up around this time of year in an [...] [...] off our discussion of fear in advertising, there’s another evil publicity scheme that typically crops up around this time of year in an [...]

]]> By: Fredrik Gyllensten http://www.punny.org/money/fear-in-advertising-how-to-make-people-buy-your-stuff-by-scaring-the-crap-out-of-them/#comment-111363 Fredrik Gyllensten Thu, 08 Nov 2007 19:13:57 +0000 http://www.punny.org/money/fear-in-advertising-how-to-make-people-buy-your-stuff-by-scaring-the-crap-out-of-them/#comment-111363 Nick; You rock! Nick; You rock!

]]> By: Online Auctions http://www.punny.org/money/fear-in-advertising-how-to-make-people-buy-your-stuff-by-scaring-the-crap-out-of-them/#comment-111280 Online Auctions Thu, 08 Nov 2007 15:50:50 +0000 http://www.punny.org/money/fear-in-advertising-how-to-make-people-buy-your-stuff-by-scaring-the-crap-out-of-them/#comment-111280 ""Now with 50% less fat than the leading brand. Translation: don’t buy the leading brand because it will make you fat. If you have the leading brand in your house, throw it away or become 50% fatter."" Thats such bull cause they don't tell you what the leading brand is. Article makes me think of Macdonald's when they started to claim 100% white meat chicken nuggets i realized that they now remove the meats color and isn't chicken breasts anymore. “”Now with 50% less fat than the leading brand. Translation: don’t buy the leading brand because it will make you fat. If you have the leading brand in your house, throw it away or become 50% fatter.”"
Thats such bull cause they don’t tell you what the leading brand is. Article makes me think of Macdonald’s when they started to claim 100% white meat chicken nuggets i realized that they now remove the meats color and isn’t chicken breasts anymore.

]]> By: The Money Post http://www.punny.org/money/fear-in-advertising-how-to-make-people-buy-your-stuff-by-scaring-the-crap-out-of-them/#comment-111239 The Money Post Thu, 08 Nov 2007 13:10:36 +0000 http://www.punny.org/money/fear-in-advertising-how-to-make-people-buy-your-stuff-by-scaring-the-crap-out-of-them/#comment-111239 "Coming up on the News at 10: A dangerous predator may be lurking in your neighborhood. We’ll tell you where he was sighted and if you could be next. Correction: you will be next if you don’t watch us. And no switching channels on commercials because we’re only going to say it once." This is one of my absolut biggest pet peeves. The news is so over the top with bad/scary news teasers. The worst thing, is that EVERY news channel here does it. “Coming up on the News at 10: A dangerous predator may be lurking in your neighborhood. We’ll tell you where he was sighted and if you could be next. Correction: you will be next if you don’t watch us. And no switching channels on commercials because we’re only going to say it once.”

This is one of my absolut biggest pet peeves. The news is so over the top with bad/scary news teasers. The worst thing, is that EVERY news channel here does it.

]]> By: Argonautica http://www.punny.org/money/fear-in-advertising-how-to-make-people-buy-your-stuff-by-scaring-the-crap-out-of-them/#comment-111226 Argonautica Thu, 08 Nov 2007 12:10:42 +0000 http://www.punny.org/money/fear-in-advertising-how-to-make-people-buy-your-stuff-by-scaring-the-crap-out-of-them/#comment-111226 Not a good week for your neighbor: first someone robs his mailbox, now radon. Not a good week for your neighbor: first someone robs his mailbox, now radon.

]]> By: Clever Dude http://www.punny.org/money/fear-in-advertising-how-to-make-people-buy-your-stuff-by-scaring-the-crap-out-of-them/#comment-111128 Clever Dude Thu, 08 Nov 2007 02:20:17 +0000 http://www.punny.org/money/fear-in-advertising-how-to-make-people-buy-your-stuff-by-scaring-the-crap-out-of-them/#comment-111128 How about "Punny Money. Read it or you'll never be able to laugh again. No seriously, we'll come to your house and punch your throat!" How about “Punny Money. Read it or you’ll never be able to laugh again. No seriously, we’ll come to your house and punch your throat!”

]]> By: Mrs. Micah http://www.punny.org/money/fear-in-advertising-how-to-make-people-buy-your-stuff-by-scaring-the-crap-out-of-them/#comment-111119 Mrs. Micah Thu, 08 Nov 2007 01:23:25 +0000 http://www.punny.org/money/fear-in-advertising-how-to-make-people-buy-your-stuff-by-scaring-the-crap-out-of-them/#comment-111119 They had a great bit about this in Scrubs where Dr. Kelso was trying to sell his full-body scans. Grieving woman explaining to children that Daddy's not coming home--and then something about how if he'd only gotten a full-body scan.... And <a href="http://www.mytwodollars.com/2007/11/06/finance-magazine-encouraging-people-to-stock-up-on-lead-paint-toys/">an interesting article found by My Two Dollars</a> talks about how you actually SHOULD be buying the lead toys. Wait. What? Who said that? They had a great bit about this in Scrubs where Dr. Kelso was trying to sell his full-body scans. Grieving woman explaining to children that Daddy’s not coming home–and then something about how if he’d only gotten a full-body scan….

And an interesting article found by My Two Dollars talks about how you actually SHOULD be buying the lead toys. Wait. What? Who said that?

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